The idea for Surf Shades came after years of staring into the glare of the sun while sitting in the lineup waiting for the next set. I wanted to wear my sunglasses in the water, but there wasn’t anything available at that time.

I also wanted to see better and protect my eyes from sun damage. I was slightly nearsighted, and the bright sun and glare off the ocean had bothered me ever since I burned my eyes snow skiing without sunglasses when I was young.

My goal was to be able to safely wear my prescription sunglasses while surfing. Keeping them secure during the occasional violent impact of a wipeout was key.

I began developing prototypes with a Strap/Leash/Collar and wore my sunglasses every time I rode waves. Slowly over a few seasons I developed and improved the product. I used a breakaway clip on the collar to provide safety in case the sunglasses ever get caught on anything. With the buoyancy of neoprene to allow them to float, I knew I could wear my sunglasses without the fear of losing them.

Surf Shades have become the most comfortable, safe and secure sunglasses in the active sports market today.

Dave Bent

Inventor / Founder